App Store split-routing QR code
One QR for marketing: scanners on iOS go to the App Store, scanners on Android go to Google Play.
Paste your official App Store and Google Play links (https only). The QR code opens our short redirect: iPhones and iPads go to Apple, Android devices go to Google Play. Other devices see both links.
Customization
Applies to both corners and modules
Higher levels allow more damage before becoming unreadable
Add white space around the QR code for better scanning
Pro Tip
For best results, use high contrast colors. Dark foreground on light background or vice versa ensures better scanning accuracy.
Live Preview
Your QR code updates in real-time
Why split-routing QR codes improve app install campaigns
Most app marketing teams run into the same problem: one poster, one product box, or one event handout has to serve both iPhone and Android users. Printing two separate QR codes creates visual clutter, reduces scan confidence, and often hurts conversion because users must guess which code to scan.
A split-routing QR code solves this by using one scan path and routing to the correct app store automatically. iPhone and iPad users land on Apple App Store. Android users land on Google Play. Desktop and unknown devices can still choose manually from a fallback screen.
This format is ideal when your priority is installs, not website traffic. It keeps calls-to-action simple (for example, “Scan to install”) and removes friction right at the moment users are most likely to convert.
How it works
- Copy your App Store link (apps.apple.com) and your Google Play link (play.google.com).
- Paste both into the form and generate the QR code.
- The QR encodes a short URL on qr-crafter.com that detects the device type and redirects.
- Download PNG or SVG and use it on posters, packaging, or slides.
Best practices for higher install conversion
- Use your final production app links from Apple and Google, not draft or region-limited links.
- Test scans on real iOS and Android devices before publishing.
- Add a clear CTA near the QR code (for example: Scan to install the app).
- Keep strong contrast and quiet zone so low-end cameras can scan quickly.
- Choose SVG for print assets and PNG for digital placements.
- Re-test after major app listing changes to ensure links still resolve correctly.
Where this works best
- Product packaging and inserts
- Retail shelf displays and in-store posters
- Conference booths and event backdrops
- Out-of-home ads and transit placements
- Pitch decks, sales one-pagers, and trade materials
- Restaurant table tents and venue signage
How to measure performance
Track installs by platform in App Store Connect and Google Play Console during campaign windows. Because routing sends users directly to each store, you can compare iOS versus Android conversion trends by placement period.
If you run multiple placements, use unique creatives or launch windows and compare install lift after each rollout. Keep screenshots and value propositions aligned between your QR placement and each app listing to reduce drop-off.
Troubleshooting common issues
If users report the wrong destination, verify that both pasted links are official store URLs and that no tracking service rewrote the host. This tool only accepts apps.apple.com/itunes.apple.com and play.google.com to keep routing safe.
If scans fail, increase print size, improve contrast, and ensure enough quiet zone around the code. Reflective surfaces and crowded backgrounds are common causes of failed scans.
FAQ
Does the QR code work offline?
No. The phone needs internet to open the redirect URL and reach the correct store.
What if someone scans from a desktop?
They see a simple page with both store buttons so they can open the right link manually.
Which URLs are accepted?
Only https links to apps.apple.com or itunes.apple.com for Apple, and play.google.com for Google. This avoids open-redirect abuse.
Can I use a custom domain?
The QR always uses this site’s redirect endpoint so routing stays reliable. You can still track installs inside each store’s console.